Private Label Mattress Programs
Launch or scale your sleep brand with factory-backed design, packaging and roll-pack logistics.
Bed Rumours helps entrepreneurs, retailers and e-commerce brands create market-ready mattresses under their own name. We handle product development, CertiPUR-US and OEKO-TEX compliant materials, custom labels, boxes and compressed roll delivery — so you focus on sales and marketing.
Private Label
Launch your own brand with custom packaging and labels.
Private Label Capabilities
Everything you need to bring a mattress brand to market without owning a factory.
Custom Branding
Logo embroidery, woven labels, hang tags and branded cartons that reflect your brand identity at every touchpoint.
Bed-In-A-Box Ready
Vacuum-rolled and boxed mattresses optimised for D2C shipping, Amazon FBA and retail drop-ship models.
Curated Product Lines
Choose from proven spring, foam and hybrid structures — or co-develop a signature model with our R&D team.
Compliance Built In
Materials and processes aligned with CertiPUR-US, CE, BSCI and OEKO-TEX 100 for confident market entry.
Market-Ready Support
Product sheets, spec cards and packaging artwork guidance to accelerate your go-to-market timeline.
Competitive Landed Cost
New Zealand-inspired comfort at China manufacturing prices — truly competitive for global private label brands.
Private Label Launch Process
From brand brief to first container in six clear steps.
Brand & Market Brief
Define target price point, sizes, comfort level and sales channel (online, retail or hybrid).
Model & Packaging Design
Select or co-create mattress structure, fabric, label and box artwork.
Branded Sample
Receive a labelled, boxed sample for internal approval and consumer testing.
Production Run
Mass production with your brand applied at every unit — stable schedule and QC gates.
Quality & Compliance Check
Final inspection and documentation for your destination market requirements.
Ship To Your Warehouse
Container or LCL delivery to your 3PL, Amazon prep centre or regional distribution hub.
Private Label Specifications
Typical scope for new sleep brands partnering with Bed Rumours.
Private Label FAQ
Answers for founders and brand teams launching a mattress line.
Other Cooperation Models
Explore the other three ways to work with Bed Rumours.
Launch Your Mattress Brand With Confidence
Tell us about your market and price target. We will propose a private label package within 24 hours.